Der Franchisegeber lizenziert das Hilton System (das System). The system includes the elements, including know-how, that are determined from time to time to identify hotels operating under the licensed brand worldwide and currently covers the brands; access to the reservation service; advertising, advertising and other marketing programs and materials; training programs and materials; franchisee inspection and consultation programs with franchisees; Standards, specifications and guidelines for the construction, installation, operation, appearance and service of the hotel and other elements to which it refers in the franchise agreement, in the manual or in other communications to franchisees. . . .