In fact, for step-by-step instructions, you can check out our tutorial on adding a Likert scale to your WordPress forms. Likert scales are widely used in social and educational research. When using Likert scales, the researcher must take into account issues such as reaction categories (values in scale), scale size, scale direction, ordinal nature of Likert-derived data, and appropriate statistical analysis of these data. This means that individuals can lie to put themselves in a positive light. For example, if a Likert scale measures discrimination, who would admit to being racist? In fact, Likert scales are great for learning about your business if a question, and an answer, it won`t cut. But as a general rule, in most of these scenarios, they should trust their old friend on the Likert scale, which focuses on the interviewees and keeps them satisfied with his simple and direct language. Be careful with adjectives. If you use words to ask for concepts in your survey, you need to be sure that people understand exactly what you mean. Your response options should contain descriptive words that are easy to understand. There should be no confusion as to the higher or higher score than the following: is it “enough” more than “enough a little”? It is advisable to start with extremes (“extremes,” “not at all”) to represent the center of your scale so that it is moderate (“moderate”) or neutral (“neither agree nor agree”), and then use very clear terms – “very,” “light” – for the rest of the options. This measurement satisfaction scale offers 7 response options, as satisfied and dissatisfied with a neutral option in the middle.
The other options must be different and add value to the scale so that respondents can provide accurate feedback without hindrance. Overall, Likert skala scores are sometimes treated as interval data. These scores are considered to be turning points and even distance between them. There are two main considerations in this discussion. First, Likert`s scales are arbitrary. The value assigned to a Likert element has no objective numerical basis, either in terms of measurement theory, or on the scale (from which a distance metric can be determined). The value assigned to each Likert element is simply determined by the researcher who designs the survey, who makes the decision on the basis of a desired detail. However, according to the convention, Likert items are generally attributed to whole progressive positive values. Likert scales typically range from 2 to 10 – 3 or 5 are the most common.  In addition, this progressive scale structure is such that each consecutive Likert element is treated as an indication of a “better” response than the previous value. (This may vary in cases where the reverse order of the Likert scale is required). Likert`s 5-point scale consists of 5 response options that contain two extreme poles and a neutral option associated with intermediate response options.
A 5-point Likert scale frequently used to measure satisfaction is: Very satisfied, satisfied, neither satisfied, nor dissatisfied, dissatisfied and very dissatisfied.